Winemaker Joanne Irvine

We only work with the best!

Senior Winemaker for Pure Vision, Joanne Irvine, daughter of the well renowned “Merlot Master”, Jim Irvine, has trained and worked in the Barossa and California before becoming involved with Wine Wise Consulting. The success of this wine consultancy has been proven with the results achieved for many brands, both nationally and internationally, including Pure Vision.

While studying winemaking at Adelaide University, Joanne worked several vintages as a cellar hand both in the Barossa Valley as well as Sonoma and Napa counties in California. She graduated with Bachelor of Agricultural Science (Oenology) in 2000 and has since been a successful winemaker, more recently for the Pure Vision organic team.

We only work with the best! Take a look at some of Jo’s career highlights:
2006 London International Wine Challenge “Red Winemaker of the Year”
2006 London International Wine Challenge “Best Zinfandel in the World”
2008 First recipient of the Bruce Thiele memorial trophy for Best Alternative wine at Barossa Wine Show.
2008 state finalist in Australia’s Telstra Businesswoman of the Year
2009 Selected for Barons of Barossa Winemaker of the Year

Pure Vision and Wine Wise Consulting believe that great wines are created by synergy and attention to detail both in the vineyard and in the winery. We are passionate about the quality of the wines that we produce!

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We love organic wine!

The proof is in the bottle!

Pure Vision is a South Australian owned organic wine company offering premium organic wines made from organic grapes. Our grapes are grown free from synthetic chemicals and fertilisers resulting in great tasting wine!

The proof is in the bottle – try our wine today!

Our Vision

Our vision is to become one of Australia’s leading organic wine companies. By maintaining our tight focus on the quality of our organic wines, we aim to offer an unsurpassed standard of excellence.
Our contemporary organic brand offers premium red wines using wholesome, natural and certified organic ingredients that respect the earth.


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